Strategist & Designer
Brand Concept
March 2020
The DEVOID brand is centered around a scientific approach to making the product, with a focus on health and wellness. The seltzer is targeted towards consumers who prioritize their health and have disposable income to invest in products that reflect their values.
The name and logo of DEVOID symbolize ionization, the process that makes the beverage healthier by removing free radicals and reducing the chance of a disrupted RNA sequence. I used authentic and organic flavors to create unique and delicious blends that have various benefits for the body. My background in nutritional chemistry and culinary arts informed my choices in selecting the flavors and underling their effects on the body.
Elderberry Pine - Detoxify
Lemoncello Basil - Vitality
Grape Ginseng - Immunity
To create the design aesthetic for DEVOID, I combined elements of science and nature, resulting in an alien, futuristic, and organic look. The color palette included shades of grey and blue, and striking visuals were used to convey the brand's message. In addition to the packaging design, we developed user personas and photography methods to capture the essence of the brand.
To create the can designs, I utilized Adobe XD, starting with notebook sketches and paper mockups before moving on to digital variations and prototypes. The final cans were placed against mountain backdrops to further symbolize the combination of nature and science.
