The project involved ideation, copywriting, user experience, and research, with design being less of a focus. The team employed design thinking exercises to develop a futures wheel and journey map. Various topics were explored, including hosting and accessibility, innovations, organization, archetypes, anticipated problems, and visual narrative.
The inspiration for the fair came from films like "The Matrix" and recent scientific developments, with the visual direction inspired by future depictions by Robert McCall. The fair is a celebration of anthropology, technological innovations, environments, and the personified zeitgeist of our time. The host nation will be responsible for housing the hardware, and global satellite locations will act as access portals to the fair, similar to internet cafes.
When users first enter the virtual world, they will arrive at the central city where the fair is held, paying homage to Plato's cave. Users of all walks of life will acclimate through a dark hallway into the vibrancy of virtual reality.
Researcher & Designer
Concept & Direction
March 2020
